Tourism

Tourism is the main driver of social and economic development and justifies its role as a strategic economic sector through its share in GDP, employment, and its multiplier effect on related industries.

The diversity and quality of natural and anthropological values make Montenegro one of the most attractive regions in the Mediterranean. There are three recognizable natural areas: the coast, karst fields and the region of high mountains. Tourists have the opportunity of swimming in the lake or sea, river rafting and skiing in the mountains – all in one day. On the 293 km long Montenegrin coast, there are numerous sandy and pebble beaches. Montenegro is not just a summer swimming destination, but also a destination, which offers plenty of opportunities to lovers of active holidays during the winter months. In the total area of Montenegro, nearly 8% is covered by five national parks, which include the most beautiful and most representative ecosystems and natural habitats, which in the foreseeable future should become generators of development, especially in the northern region.

Hiking and biking, kayaking, themed and educational walks, sport fishing, bird watching are just some of the activities that visitors can enjoy in the national parks of: Durmitor, Skadar Lake, Lovćen, Biogradska gora and Prokletije. Eco-ethno villages offer an authentic experience for tourists staying in the preserved nature, with a local cuisine and local specialties, as well as special tourist attractions such as canyoning, zip line, lake and river cruising, rafting…

The structure of accommodation capacities is dominated by individual accommodation, which accounts for about 70%. The development of new high-quality accommodation capacities and the increase of the share of hotels in the total capacities are the basic goal which will increase the quality of the tourist offer. By the end of 2024, a total of 515 hotels were categorized in Montenegro, 268 or 52%, of which were rated with 4 or 5 stars. In terms of total bed capacity in categorized accommodation facilities, establishments with 4 and 5 stars accounted for 64%.

Recognizing the new trends and the need to strengthen the competitiveness, the Montenegro’s vision is to become a leading Mediterranean destination with a diverse offer throughout the year. MICE and health tourism are also becoming an increasingly important in the tourist offer, which can contribute to extending the tourist season.

Tourism sector is characterized by the successful implementation of the new infrastructure projects, as evidenced by the presence of some of the world’s leading hotel brands such as “Aman”, “One & Only” “Regent”, “Four Points by Sheraton”, “Chedi”, “Hilton”, “Hyatt”, “IHC”, “Iberostar”, “Crowne Plaza”, “Accor”, “Radisson”…